Privacy policy

Last updated: May 2026

At Lime Theory, your privacy matters to us. This Privacy Policy explains what personal information we collect when you visit shoplimetheory.com ("the Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described here.

 

We collect only what we need to serve you well:

  • Contact information — name, email address, phone number
  • Delivery information — shipping address and order details
  • Browsing data — session data, cookies, and pages visited on our Site
  • Purchase history — products ordered, values, and preferences

We do not collect or store any credit/debit card numbers, net banking credentials, or any other sensitive payment information. All payment transactions are processed securely by our third-party payment partners.


We use your information to:

  • Process and fulfil your orders
  • Send order confirmations, shipping updates, and delivery notifications
  • Respond to your queries and provide customer support
  • Send you marketing communications (emails, WhatsApp, or other digital channels) about new arrivals, offers, and updates — you can opt out at any time
  • Analyze purchase and browsing patterns to improve our product range and shopping experience

We use cookies and similar technologies to remember your preferences, keep items in your cart, and understand how visitors use our Site. You can disable cookies in your browser settings, though some features of the Site may not function properly as a result.


We do not sell or rent your personal information to anyone. We share it only with trusted service providers who help us operate our business, including:

  • Logistics partners — to deliver your orders
  • Payment processors — to handle transactions securely
  • Marketing platforms — to send communications on our behalf
  • Analytics providers — to help us understand and improve the Site

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, misuse, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.


You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information (subject to legal and operational requirements)
  • Opt out of marketing communications at any time by clicking "Unsubscribe" or contacting us directly


We retain your information for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law.

Our Site is not directed at children under the age of 18. We do not knowingly collect personal information from minors.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us at:

📧 contact@shoplimetheory.com

🌐 shoplimetheory.com